Rohit Sharma is the Technical SEO Specialist & Founder at IndexCraft, where he writes about search engine optimisation, web performance, and AI-powered search. He has spent 13+ years working in SEO across enterprise cloud platforms, SaaS products, e-commerce brands, and digital agencies — and most of what he writes here comes directly from problems he has had to solve on the job.
For most of the last decade, Rohit has worked inside large organisations where SEO has to co-exist with product launches, engineering backlogs, and multiple stakeholders pulling in different directions. At a global enterprise technology company in Bengaluru, he spent over seven years on exactly that — keeping search strategy aligned with go-to-market plans, managing SEO through a major corporate acquisition, and building out AEO and GEO frameworks for cloud and virtualisation product lines. Before that, he ran a team of 10+ analysts at a digital agency, handling organic strategy across 100+ active client accounts at once.
Rohit's work tends to focus on the infrastructure that makes SEO actually hold up at scale: crawl architecture, JavaScript rendering, structured data, and page performance. At a pan-India e-commerce brand, he brought Core Web Vitals failures down from 68% to under 9% of indexed URLs in a single quarter — a CDN rollout, WebP image pipeline, and above-the-fold rendering fixes got it there. At a B2B SaaS platform, he grew organic traffic from under 5,000 to over 300,000 monthly sessions over 30 months.
More recently, Rohit has been writing about Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) — the work of getting content cited in Google AI Overviews, ChatGPT, Perplexity, and Gemini. His guides on these topics have been shared by practitioners across 40+ countries and picked up in several industry newsletters.