📖 About this publication

Search Visibility,
Written from Practice

IndexCraft is an independent SEO publication covering Technical SEO, GEO, AEO, AI Search, Core Web Vitals, and modern search visibility strategy — built on 13+ years of hands-on implementation across 150+ live sites.

The publication

What IndexCraft is

IndexCraft is an independent SEO publication written and run by Rohit Sharma, a Technical SEO Specialist based in Bengaluru, India. Every guide here is written from direct, hands-on practice — not aggregated from secondary sources, not vendor case studies, and not recycled theory.

The goal is to give SEO practitioners and site owners the clearest, most accurate information available on how search actually works in 2026. That means covering not just traditional SEO, but the fast-evolving world of AI-generated answers — how Google AI Overviews select cited sources, how ChatGPT Search surfaces content, and how to build a site that earns visibility across all of it.

13+
Years in SEO
150+
Sites Audited
7
Topic Hubs
40+
Guides Published
The author

Who writes this

Rohit Sharma
Technical SEO Specialist & Founder, IndexCraft · Bengaluru, India

Rohit has spent 13+ years working inside SEO programmes at enterprise technology companies, SaaS platforms, e-commerce brands, and digital agencies across India, the UK, and the US. His work spans the full technical stack — crawl architecture, JavaScript rendering, structured data, Core Web Vitals, GA4 and Adobe Analytics, and, more recently, building GEO and AEO frameworks for AI-first search visibility.

Before starting IndexCraft, he spent over seven years at a global enterprise technology company running SEO across 10+ product teams, managing search strategy through a major corporate acquisition, and building AEO and GEO frameworks for cloud and virtualisation product lines. Before that, he led a team of 10+ analysts at a digital agency managing organic strategy across more than 100 active client accounts simultaneously.

Content scope

What IndexCraft covers

IndexCraft publishes in-depth, practitioner-written guides across seven topic areas. Each hub page covers its topic comprehensively — from strategic foundations to platform-specific implementation detail.

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AI Search & GEO
Google AI Overviews, ChatGPT Search, Perplexity, Gemini. GEO strategy, AEO content architecture, entity optimisation, and platform-specific citation signals.
⚙️
Technical SEO
Crawl architecture, JavaScript rendering, headless CMS, Core Web Vitals (LCP, INP, CLS), site speed, log file analysis, and indexation management.
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Strategy
Topical authority, content clusters, semantic SEO, E‑E‑A‑T, internal linking, and content pruning frameworks.
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SERP Features
Featured snippets, knowledge panels, rich results, local SEO, and zero-click search strategy.
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Foundations
Complete SEO guides, algorithm update history, link building, eCommerce SEO, and Bing/Microsoft search.
🛠️
SEO Tools
Practical guides to Google Search Console, GA4, Adobe Analytics, and the AI SEO tool landscape.
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Resources
Checklists, glossaries, and reference tools for practising SEO professionals.
Editorial approach

Editorial standards

Every article on IndexCraft is written by Rohit Sharma based on first-hand audits, client implementations, and tracked experiments. The publication follows these standards on every piece:

  • Statistics and research findings are attributed to their primary source and linked directly to the original report, not to a general homepage or aggregator.
  • Where data comes from IndexCraft's own research, it is explicitly labelled with methodology and sample size.
  • All guides carry a published date and a "last reviewed" date. When a material change in search behaviour makes an article inaccurate, it is updated or clearly marked as needing review.
  • First-person case studies and client examples are drawn from real implementations, with identifying details changed where commercial confidentiality applies.
  • Affiliate relationships, if applicable, are disclosed within the article. They do not influence which tools are reviewed or how they are assessed.

If you spot an error, a broken source link, or outdated information in any article, use the Contact page. Every flagged issue is reviewed and corrected promptly.

Companion platform

IndexCraft Web Tools

Alongside the editorial guides, IndexCraft maintains a separate platform of 100+ free browser-based utilities — meta tag generators, schema markup generators, keyword density checkers, image tools, calculators, and developer tools. No login, no subscription, and no data uploaded to any server.

100+ Free Browser-Based Tools

SEO tools, developer utilities, image editors, calculators — all free, no account required, and privacy-safe.

Explore the tools →
Get in touch

Contact

Questions about the content, a correction, a guest post proposal, or a partnership enquiry? Use the Contact page. All correspondence is reviewed and responded to within 5 working days.

IndexCraft is an independent publication. It is not affiliated with Google, Bing, Anthropic, or any other search engine or AI company referenced in its content.