Terms of Use
These Terms of Use govern your access to and use of IndexCraft — the editorial website at indexcraft.in — including all articles, guides, resources, and associated pages published here. They also apply to the IndexCraft Web Tools platform at tools.indexcraft.in. By accessing any page on either site, you agree to these terms. If you do not agree, please stop using the site.
01 What IndexCraft is
IndexCraft (indexcraft.in) is an independent SEO publication operated by Rohit Sharma, based in Bengaluru, India. It publishes editorial guides on Technical SEO, Generative Engine Optimisation, Answer Engine Optimisation, AI Search, Core Web Vitals, and related topics.
IndexCraft Web Tools (tools.indexcraft.in) is a separate companion platform offering 100+ free browser-based utilities for developers, marketers, and SEO professionals.
02 Using the content
Personal and professional reading
All articles and guides on IndexCraft are free to read for personal and professional use with no account required.
Citing and linking to IndexCraft
You are welcome to reference, quote, or link to any IndexCraft article from your own website, social media, or publication, provided you:
- Attribute the content to IndexCraft (indexcraft.in) and the author (Rohit Sharma) where a direct quote is used.
- Link back to the original article URL rather than reproducing it in full.
Short excerpts for commentary, criticism, or citation are permitted under fair dealing principles. Reproducing an article in full — or reproducing enough of it to substitute for the original — is not permitted without written consent.
What you cannot do with the content
The following are not permitted:
- Republishing IndexCraft articles in full on another website, newsletter, or platform without written permission.
- Scraping or systematically copying content via automated tools.
- Using IndexCraft article text to train AI or machine learning models without written permission.
- Presenting IndexCraft content as your own, including lightly paraphrased versions.
For syndication, licensing, or reprint requests, use the Contact page.
03 Using the Web Tools (tools.indexcraft.in)
IndexCraft Web Tools are free for personal and professional use. No account is required. The following are prohibited when using the tools:
- Automated bulk access via bots or scrapers at a rate that places undue load on the server.
- Attempting to reverse-engineer, decompile, or extract source code from any tool.
- Using any tool for illegal purposes or in violation of applicable law.
- Uploading malicious files, scripts, or harmful content through any tool interface.
04 No guarantee of SEO outcomes
SEO involves factors outside any individual's control, including search engine algorithm changes, competitor activity, and site-specific technical conditions. Always verify recommendations against your own site's data and circumstances before implementing them.
05 Accuracy and editorial corrections
IndexCraft makes every effort to ensure that statistics, source attributions, and technical recommendations are accurate at the time of publication. Guides are reviewed and updated periodically as the search landscape changes.
If you identify an error, outdated statistic, or broken source link in any article, please report it via the Contact page. Confirmed errors are corrected promptly.
06 Intellectual property
All original content on indexcraft.in — including articles, guides, illustrations, and design elements — is the intellectual property of IndexCraft and Rohit Sharma, protected by applicable copyright law.
Third-party research, statistics, and quoted material used on IndexCraft are attributed to their respective owners and reproduced for informational and commentary purposes.
The IndexCraft name, logo, and brand identity may not be used to imply endorsement or affiliation without written consent.
07 Advertising and affiliate disclosure
IndexCraft may display advertising on some pages. Advertisements are served by third-party networks and are clearly distinguishable from editorial content. IndexCraft does not accept payment to alter, remove, or positively bias editorial coverage.
Some articles may contain affiliate links. Where this applies, it will be disclosed within the article. Affiliate relationships do not influence which tools or products are reviewed or how they are assessed.
08 Limitation of liability
IndexCraft content and tools are provided on an as-is basis. To the fullest extent permitted by law, IndexCraft and Rohit Sharma shall not be liable for:
- Any direct, indirect, incidental, or consequential loss arising from your use of or reliance on any article, guide, or tool output.
- Errors, inaccuracies, or omissions in published content.
- Search ranking or traffic changes following the implementation of any recommendation.
- Interruption to the website or tools due to maintenance, technical failure, or circumstances outside IndexCraft's control.
Use of IndexCraft content and tools is at your own risk. For decisions with significant financial or business consequences, seek qualified professional advice.
09 Third-party links
IndexCraft articles regularly link to third-party research, tools, and publications as sources. IndexCraft has no control over and accepts no responsibility for the content, availability, or privacy practices of those external sites. The presence of a link does not constitute endorsement.
10 Changes to these terms
IndexCraft may update these Terms of Use at any time. The "Last updated" date at the top of this page will reflect any changes. Continued use of the site after updated terms are posted constitutes acceptance of the revised terms.
11 Governing law
These terms are governed by the laws of India. Any dispute arising from your use of IndexCraft shall be subject to the jurisdiction of the courts of Bengaluru, Karnataka, India.
12 Contact
Questions about these terms or a specific usage request? Use the Contact page. All enquiries are reviewed and responded to within 5 working days.