Reference materials built for real SEO work
These resources go deeper than tool outputs — they're reference materials you return to repeatedly. Whether you're studying for an interview, auditing a site against a structured checklist, or decoding GA4 terminology in a client report, each resource is built around the questions that come up most in practice.
Free and always up to date: All three resources are maintained to reflect current best practices — covering the AI search era (GEO, AEO), modern GA4 event-based tracking, and the full breadth of technical SEO across crawl, index, schema, and performance.
3 Free SEO Resources
Each resource is a standalone reference — built for practitioners, not beginners.
Technical SEO Master Exam
A 100+ question multiple-choice exam covering the full scope of technical SEO — crawl budget, indexability, Core Web Vitals, structured data, canonicalisation, hreflang, log file analysis, JavaScript rendering, site architecture, and more. Each question includes a detailed explanation of the correct answer, making this equally useful as a study guide and a self-assessment tool. Suitable for practitioners preparing for agency interviews, certifications, or client-facing audits.
The Ultimate AEO, SEO & GEO Optimisation Checklist
A structured, actionable checklist covering all three search channels that matter in 2026 — traditional SEO (on-page, technical, links), Answer Engine Optimisation (AEO) for featured snippets and voice search, and Generative Engine Optimisation (GEO) for visibility in AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews. Use it as a site audit framework, a content brief requirement list, or a client deliverable checklist for new site launches.
Google Analytics 4 Glossary
A comprehensive A–Z glossary of Google Analytics 4 terms — covering events, parameters, dimensions, metrics, data streams, attribution models, exploration reports, audience segments, and the key differences between UA and GA4. Built for analysts, marketers, and developers who work with GA4 data daily and need a reliable quick reference for terminology in reports, client presentations, and implementation docs.
Who uses these resources
Practitioners, students, and teams across the full SEO and analytics workflow.
SEO Students & Career Changers
Use the Technical SEO MCQ exam to test knowledge gaps before interviews, and the AEO/GEO checklist to understand what modern SEO actually covers in 2026.
In-House SEO Teams
Run the AEO/SEO/GEO checklist as a quarterly audit framework across owned properties. Use the GA4 glossary to standardise reporting terminology across the team.
SEO Agencies & Consultants
Use the checklist as a structured client deliverable for audits and new site launches. The MCQ exam helps benchmark new team members against a consistent baseline.
Analytics Professionals
Bookmark the GA4 glossary for fast lookup of event parameters, attribution models, and metric definitions when building reports or explaining GA4 data to stakeholders.
AI Search Practitioners
The AEO/GEO checklist is one of the most thorough public resources on AI search optimisation — covering citation signals, entity clarity, and platform-specific tactics.
Founders & Product Teams
Use the checklist as a pre-launch SEO and AI visibility readiness framework, and the GA4 glossary to get up to speed with analytics terminology before working with agencies.
What's inside each resource
A quick summary of what each resource covers and its best use case.
| Resource | Type | Best For | Covers |
|---|---|---|---|
| Technical SEO Master Exam | Practice Exam | Interview prep, skill assessment | Crawl, index, schema, CWV, JS rendering, hreflang, site architecture |
| AEO, SEO & GEO Checklist | Checklist | Site audits, pre-launch, AI visibility | On-page SEO, technical SEO, link building, AI citations, AEO, GEO, local |
| Google Analytics 4 Glossary | Reference | GA4 implementation, reporting, client work | Events, parameters, dimensions, metrics, attribution, UA→GA4 migration |
Suggested learning workflow
These resources work well independently, but complement each other when used in sequence.
Technical SEO Master Exam
Start here to benchmark your current technical SEO knowledge and identify gaps before diving into audits or client work.
Take the exam Step 2 — ApplyAEO, SEO & GEO Checklist
Apply your knowledge to a real site using the structured checklist — covering traditional SEO and the AI search channels that matter in 2026.
Run the checklist Step 3 — MeasureGoogle Analytics 4 Glossary
Use the GA4 glossary as your ongoing reference for tracking, measuring, and reporting on the SEO improvements you implement.
Browse the glossary