50 Best AI Prompts for Marketing & SEO 2026: Campaigns, Social Media, Email, Ads & Analytics

Act as a senior marketing strategist. Build a full campaign brief based on the inputs below.

Product/service: [what you're marketing]
Business goal: [e.g. generate 200 trial sign-ups, grow email list by 15%, launch in a new market]
Target audience: [describe your primary audience]
Budget range: [approximate]
Timeline: [start date – end date]
Key differentiator vs competitors: [your main advantage]
Channels available: [e.g. email, paid social, SEO, influencer, organic social]

Produce a structured brief covering:
1. Campaign objective (SMART format)
2. Primary audience definition with key pain points
3. Campaign messaging — one core message and three supporting proof points
4. Recommended channel mix with rationale
5. Success metrics (primary KPI + 2 secondary metrics)
6. Key risks and mitigation notes
7. A suggested campaign name and tagline

Act as a market research strategist. Build a detailed Ideal Customer Profile (ICP) for a [B2B/B2C] [product/service]:

Product/service: [describe it]
Existing customers I know of: [describe any you already have, even vaguely]
Problem it solves: [core pain point]
Industry/market: [sector]

Build an ICP with:
1. Demographics (role, company size, geography, income band — as relevant)
2. Psychographics (values, motivations, fears, self-image)
3. Key pain points ranked by urgency
4. Where they spend time online (channels, communities, publications)
5. How they make purchase decisions (triggers, objections, process)
6. The message that would make them stop scrolling and pay attention
7. One "anti-persona" — who this product is NOT for

Act as a brand strategist. Write three positioning statements for:

Brand/product: [name and one-line description]
Target segment: [primary audience]
Category: [what category you compete in]
Key differentiator: [what makes you genuinely different]
Main competitor(s): [1–3 names]

For each positioning statement:
1. Use the Geoffrey Moore format: "For [target], who [need], [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator]."
2. Rate its boldness (1–5) and credibility (1–5)
3. Identify one assumption it depends on that needs to be validated

Then recommend the strongest and explain your choice.

Act as a brand messaging strategist. Build a messaging hierarchy for:

Brand/product: [name]
Core benefit: [the main thing it does for customers]
Target audience: [ICP description]
Brand personality: [3 adjectives]

Produce a messaging hierarchy with:
1. The master value proposition — one sentence, no jargon
2. Three supporting pillars (each with a headline and 2-sentence proof point)
3. Proof points for each pillar (data, testimonials, features — whatever we have)
4. Tone-of-voice guidelines: what we sound like and what we never sound like
5. Three phrases we own / three phrases we avoid
6. A one-line version (for ads), a 2-sentence version (for email), and a paragraph version (for web)

Act as a competitive intelligence analyst. Analyse the positioning gaps in my market:

My product: [description]
My competitors and their apparent positioning (from their sites/ads): 
- [Competitor 1]: [their main claim]
- [Competitor 2]: [their main claim]
- [Competitor 3]: [their main claim]
My target audience: [ICP]

Identify:
1. The messaging themes every competitor uses (what's table stakes — ignore it)
2. The audience pain points none of them address
3. The emotional territory no one owns
4. A positioning angle I could credibly take that would be genuinely distinctive
5. One thing a competitor does well that I should be ready to address in my own messaging

Act as a go-to-market strategist. Build a GTM plan for:

Product/service: [description]
Launch type: [new product / new market / new segment / repositioning]
Target audience: [ICP]
Timeline to launch: [weeks/months]
Team size and resources: [describe what's available]
Budget bracket: [low / mid / high — or an amount]

Structure the plan in three phases:
1. Pre-launch (awareness building, audience warming, PR/influencer seeding)
2. Launch week (channel sequencing, announcement cadence, paid amplification)
3. Post-launch (nurture, conversion, retention, iteration)

For each phase: key activities, channel, owner type, and the single metric that proves it's working.

Act as a UX research and brand strategy specialist. Create a detailed marketing persona for:

Product/service: [description]
Audience segment: [describe this particular segment]
What we know about them: [any data, surveys, or anecdotes you have]

Build a persona with:
1. A name, age, role, and location (make it specific and plausible)
2. A one-paragraph "day in the life" scene that captures their context
3. Their top 3 goals and top 3 frustrations
4. Their relationship with technology and content (how they learn, what they trust)
5. The exact sentence they'd type into Google when they have our problem
6. The objection they'd raise in a sales conversation
7. What would make them recommend us to a colleague

Write in narrative form — a profile, not a bullet dump.

Act as a brand language specialist. Create a brand voice guide for:

Brand name: [name]
What we do: [description]
Our audience: [ICP]
Three brands whose tone we admire (and why): [list them]
Three brands whose tone we want to avoid (and why): [list them]

Build a practical voice guide with:
1. Four voice attributes — each with a one-line definition, a "do" example, and a "don't" example
2. Tone variations by channel (e.g. more formal on LinkedIn, more playful on Instagram)
3. Vocabulary: 10 words/phrases we use, 10 we never use
4. Punctuation and formatting conventions
5. How to handle sensitive topics (failures, competitor mentions, controversy)
6. A "voice test" — two questions to ask before publishing anything

Act as a senior SEO strategist. Classify the following keywords by search intent and recommend the right content format for each.

Keywords: [paste your list]
My site/brand: [brief description]
My target audience: [ICP]

For each keyword, provide:
1. Intent type: Informational / Navigational / Commercial / Transactional
2. Funnel stage: TOFU / MOFU / BOFU
3. Recommended content format (e.g. how-to guide, comparison page, landing page, listicle, tool)
4. The primary question this page must answer
5. One entity or secondary keyword that should appear on the page

Flag any keywords that compete with each other and could cause cannibalisation.

Act as an SEO copywriter specialising in SERP click-through optimisation. Write title tags and meta descriptions for the following page:

Page topic/keyword: [primary keyword]
Page type: [guide / landing page / product page / comparison page]
Target audience: [ICP]
Key differentiator or hook: [what makes this page worth clicking]
Brand name: [for title tag suffix]

Produce:
1. Three title tag options (under 60 characters each) — vary the angle: question, number-led, benefit-led
2. Two meta description options (under 155 characters each) with a clear CTA
3. A note on which title/meta pairing you'd test first and why
4. One thing to avoid in the title for this keyword (e.g. over-optimisation, misleading hook)

Act as an SEO content strategist. Design a pillar and cluster content architecture for:

Core topic: [your broad topic]
Brand/site: [what you do]
Audience: [ICP]
Goal: [brand awareness / lead generation / product education]

Produce:
1. The pillar page title, target keyword, and a 100-word scope description
2. Eight cluster article titles with: target keyword, intent type, and how it links back to the pillar
3. The internal linking logic (which clusters link to which, and the anchor text pattern)
4. Two "quick win" cluster articles I should write first (highest traffic potential vs lowest competition)
5. One content gap that no competitor seems to have addressed in this topic area

Act as an SEO specialist focused on featured snippet and PAA optimisation. Help me structure content for:

Target keyword: [keyword]
My page topic: [describe the page]
Snippet type currently showing (if known): [paragraph / list / table / none]

Produce:
1. A direct-answer paragraph (40–60 words) optimised for a paragraph snippet — starts with the keyword, answers immediately, no preamble
2. A 5-item ordered or unordered list formatted for a list snippet
3. Five People Also Ask questions this keyword likely triggers, each with a 2-sentence answer
4. The H2 heading to use above each snippet-optimised section
5. A note on which schema type to add (FAQ, HowTo, or none) to reinforce these signals

Act as a GEO (Generative Engine Optimisation) specialist. Audit and rewrite the following content section for AI Overview and LLM citation eligibility:

Target query: [the question or keyword]
Current content: [paste your existing paragraph or section]
My brand/site authority claim: [what makes you a credible source on this]

Rewrite this content to:
1. Lead with a direct, standalone answer in the first 2 sentences
2. Include specific, citable facts, figures, or named entities
3. Use clear, structured prose (no padded intros, no marketing fluff)
4. Add a "why this matters" framing that AI models use to contextualise answers
5. Suggest the FAQ schema markup to add around the section

Then explain the three structural changes you made and why they improve AI citability.

Act as a technical SEO specialist focused on internal linking architecture. Plan the internal links for a new article:

New article topic: [topic and target keyword]
My site's existing content areas: [list your main topic areas or a few key URLs]
Target audience stage: [TOFU / MOFU / BOFU]

For this article, recommend:
1. Five pages on my site this article should link OUT to, with the exact anchor text to use for each
2. Five existing articles that should link IN to this new article, with anchor text suggestions
3. The hierarchy signal: is this a pillar, a cluster article, or a supporting resource?
4. One contextual link opportunity I'd likely miss (e.g. a tool page, a glossary term, a case study)
5. What to avoid: anchor text patterns that could create over-optimisation signals

Act as a digital PR and link-building specialist. Write a personalised outreach email for a link request.

My name and site: [name, site URL, one-line description]
Target site: [site name and URL]
Specific article I want a link from: [URL or title]
The page I want them to link to: [your URL — and why it's relevant to their article]
Personalisation detail: [something specific about their site or that article you genuinely noticed]

Write an email that:
1. Opens with a specific, genuine observation about their content (not flattery)
2. Gets to the ask in 3 sentences or fewer
3. Explains clearly why your page adds value to their readers
4. Ends with a low-friction next step
5. Is under 150 words

Give me two subject line options. No "I hope this finds you well."

Act as a technical SEO consultant presenting findings to a marketing director. Summarise and prioritise the following audit findings:

Site: [URL]
Audit issues found: [paste your list of issues from SEMrush, Ahrefs, Screaming Frog, or GSC]
Business goal: [ranking for X / fixing crawl / improving Core Web Vitals]
Team capacity: [developer availability, content team, etc.]

Produce a prioritised action plan with:
1. Critical (fix within 48 hours) — issues affecting crawl, indexing, or revenue
2. High (fix within 2 weeks) — significant ranking or UX impact
3. Medium (fix within a month) — cumulative value
4. Low / monitor — real but not urgent
For each issue: what it is, why it matters, estimated effort (S/M/L), and who should fix it.
5. An executive summary paragraph (5 sentences max) suitable for a board or CMO update

Act as a social media strategist. Build a 4-week content calendar for:

Brand: [name and description]
Primary channel: [Instagram / LinkedIn / X / TikTok / YouTube Shorts]
Audience: [ICP]
Business goal for this month: [awareness / lead gen / community growth / product launch]
Posting frequency: [X times per week]
Brand voice: [3 adjectives]

For each week, plan:
- A content theme that ties the week together
- Posts broken down by type: educational, entertaining, proof/social, promotional (aim for 70/20/10)
- For each post: format (carousel / reel / text / image), hook (first line), and the CTA
- Any reactive content opportunities (upcoming dates, industry events, trending topics)
Present as a week-by-week grid I can hand to a content creator.

Act as a LinkedIn content strategist. Write a thought-leadership post for:

Author: [name, role, and what they're known for]
Topic/insight: [the idea, observation, or contrarian take to build the post around]
Target audience: [who reads this person's LinkedIn]
Goal: [build authority / drive profile visits / generate DMs / grow followers]
Tone: [professional but direct / conversational / storytelling]

Write a post that:
1. Opens with a single-sentence hook that stops the scroll (no "Excited to announce…")
2. Uses short paragraphs (1–3 lines max) with line breaks for readability
3. Builds to a clear point or lesson in under 250 words
4. Ends with one genuine question that invites real comments
5. Includes 3–5 relevant hashtags at the end

Give me two different opening hooks so I can choose.

Act as an Instagram content specialist. Write a caption for:

Brand: [name and niche]
Post type: [carousel / single image / reel]
Post topic: [what the visual is about]
Target audience: [who follows this account]
Goal: [saves / comments / profile visits / link in bio clicks]
Tone: [aspirational / educational / playful / direct]

Write a caption with:
1. A hook in the first line that works before "more" is tapped (under 125 characters)
2. Body copy that expands the hook — teach something, tell a story, or pose a scenario
3. A clear CTA aligned to the goal above
4. 5 hashtags — a mix of niche (under 100k), mid-size (100k–500k), and broad (1M+)
5. An emoji strategy (used sparingly to pace the text, not decoratively)

Give me two caption options with different tones.

Act as an X/Twitter content strategist. Write a thread on:

Topic/angle: [the idea, process, or insight to unpack]
Author: [name and what they do]
Audience: [who follows them]
Thread length: [6–10 tweets]
Goal: [followers / retweets / link clicks]

Structure the thread:
- Tweet 1: Hook — a bold claim, surprising fact, or direct promise ("Here's what I learned after X years doing Y…")
- Tweets 2–[N-1]: One point per tweet — specific, punchy, with a takeaway in each
- Final tweet: A summary, a CTA (follow / bookmark / reply with your take), or a memorable closer

Rules: Max 250 characters per tweet. No padding. Number each tweet (1/8, 2/8…). Make tweet 2 strong enough to earn the "show more" click.

Act as a short-form video scriptwriter for social media. Write a script for:

Platform: [Instagram Reels / TikTok / YouTube Shorts]
Brand/creator: [name and niche]
Topic: [what the video is about]
Audience: [who watches this account]
Duration: [30 / 45 / 60 seconds]
Video style: [talking head / voiceover / text-on-screen / trending audio]

Script structure:
- Hook (0–3 sec): One sentence that makes them stop scrolling — a bold claim, counterintuitive statement, or direct promise
- Body (4–45 sec): 3–5 rapid-fire points or a quick story arc — one idea per scene
- CTA (last 5 sec): One clear next step (follow, save, comment, click link)

Format as: [VISUAL] — [SPOKEN/TEXT] for each beat. Keep spoken words under 150 words total for a 60-second video.

Act as a YouTube SEO specialist. Write an optimised description and tag set for:

Video title: [title]
Primary keyword: [target search term]
Video summary: [what the video covers — key points, timestamps if available]
Channel niche: [topic area]
CTA goal: [subscribe / click link / comment / download]

Produce:
1. A 200-word description — first 2 sentences front-load the keyword naturally and summarise the video value (visible before "show more")
2. Timestamps (if you provide them) formatted as MM:SS Chapter Title
3. A secondary CTA section with relevant links
4. 15 tags: a mix of exact-match, broad, and long-tail — in priority order
5. Suggested chapter titles if the video has distinct segments

Format ready to paste into YouTube Studio.

Act as an influencer marketing specialist. Write a creator brief for:

Brand: [name and product]
Creator type: [micro-influencer / UGC creator / macro influencer]
Platform: [Instagram / TikTok / YouTube]
Campaign goal: [awareness / product demo / reviews / trial sign-ups]
Key message: [the one thing the content must communicate]
Deliverables: [number of videos / images / formats]

Brief structure:
1. Brand intro and product context (2 sentences — for a creator who doesn't know us)
2. Content objectives and target audience
3. Creative direction: what to show, what to say, and the feeling it should create
4. Mandatory inclusions: product features, claims, disclosures (#ad/#sponsored)
5. What not to do: competitors, claims we can't make, aesthetic no-gos
6. Technical specs: resolution, aspect ratio, caption requirements
7. Review and approval timeline
8. Compensation and usage rights summary

Act as a PR strategist writing a pitch to a journalist. Write a pitch email for:

Story angle: [the news hook — data, trend, contrarian view, human story, or event tie-in]
Brand/spokesperson: [who is being pitched and their credibility]
Target publication: [specific outlet or journalist beat]
What we're offering: [exclusive data / expert comment / product news / access]
Relevance hook: [why this is relevant to this publication's audience right now]

Write a pitch email with:
1. A subject line under 10 words — newsworthy, not clickbait
2. An opening paragraph (2 sentences max) that leads with the story, not the brand
3. Three bullet points with the most compelling facts or angles
4. A clear offer: what the journalist gets (quote, exclusive, data, access)
5. A one-sentence sign-off with a soft follow-up suggestion

Under 200 words total. No attachments mentioned. No "I hope this finds you well."

Act as a B2B cold email copywriter. Write a 4-email cold outreach sequence for:

My product/service: [description]
My ICP: [role, company type, company size]
Their likely pain point: [what keeps them up at night]
My main differentiator: [one thing I do better or differently]
CTA goal: [book a call / reply with interest / visit a page]

Sequence structure:
- Email 1: Value-led opener — insight or observation about their world, soft CTA
- Email 2 (3 days later): Different angle — social proof or case study, same CTA
- Email 3 (5 days later): Friction-reducing angle — "I know you're busy" / offer something free / ask a yes/no question
- Email 4 (7 days later): Graceful breakup — closes the loop, leaves door open

For each email: subject line, body (under 120 words), and CTA. No buzzwords, no "touching base."

Act as an email marketing strategist. Write a 5-email nurture sequence for:

Trigger: [what caused someone to enter this sequence — e.g. downloaded a lead magnet, signed up for trial, registered for webinar]
Product/service: [description]
Audience: [ICP — their role and pain points]
Sequence goal: [move to trial / book a demo / purchase / engage with product]
Brand voice: [3 adjectives]

Sequence logic:
- Email 1 (immediate): Welcome + deliver on the promise that got them to sign up
- Email 2 (Day 2): Teach something useful — educational, no sell
- Email 3 (Day 4): Social proof — customer story or result, soft CTA
- Email 4 (Day 7): Address the main objection or question leads have before converting
- Email 5 (Day 10): Clear CTA with urgency or incentive

For each: subject line, preview text, body (150–200 words), and CTA button text.

Act as an email copywriting specialist focused on open rate optimisation. Generate 10 subject line variants for:

Email content: [describe what's in the email]
Audience: [who's receiving it]
Goal: [open + click / open + reply / open + read]
Brand voice: [formal / conversational / direct / playful]
List average open rate: [your current benchmark, if known]

Generate 10 subject lines across these angles:
1. Direct benefit
2. Curiosity gap
3. Question
4. Social proof / number
5. Urgency or scarcity
6. Personalisation hook
7. Contrarian or unexpected angle
8. Ultra-short (under 4 words)
9. "How to…" format
10. Story teaser

For each: the subject line, a matching preview text (under 90 characters), and the psychological trigger it uses. Flag your top 2 to A/B test first.

Act as an email retention specialist. Write a 3-email re-engagement sequence for:

Brand: [name]
Audience: [subscribers who haven't opened in 90+ days]
Product/service: [what we offer]
What they signed up for originally: [lead magnet / newsletter / product trial]
Incentive available (if any): [discount / free resource / new feature / exclusive access]

Sequence:
- Email 1: "We've missed you" — acknowledge the silence, remind them of the value, soft CTA to update preferences or click
- Email 2 (3 days later): Give them something new and genuinely valuable — a resource, update, or insight — low-friction ask
- Email 3 (5 days later): Clean break option — "Stay or go" — honest, respectful, with an unsubscribe option framed positively

For each: subject line, preview text, body (under 150 words), primary CTA, and unsubscribe link text that isn't just "Unsubscribe."

Act as a newsletter strategy specialist. Plan a month of newsletter issues for:

Brand/publisher: [name and focus]
Audience: [who subscribes and why]
Frequency: [weekly / bi-weekly]
Goal: [audience retention / product awareness / community / driving traffic]
Current newsletter format (if any): [describe or say "none yet"]

Produce:
1. A recurring newsletter structure (sections, their purpose, and approximate word count each)
2. Four issue plans — for each: a main theme, a lead story angle, a secondary item, a curated recommendation, and a closing CTA
3. A naming convention for recurring sections that fits the brand voice
4. Two subject line templates that match the format
5. The one section most likely to be forwarded (and why — this is your growth lever)

Act as a product launch email strategist. Write a 6-email launch sequence for:

Product: [name and description]
Audience: [existing list — describe them]
Launch date: [date or "Day 0" for relative timing]
Key benefit: [the main thing this product does]
Urgency/offer: [limited spots / launch pricing / bonus / deadline]
Brand voice: [3 adjectives]

Sequence:
- Email 1 (Day -7): Tease — hint at something coming, build curiosity
- Email 2 (Day -3): Reveal — announce the product, explain the problem it solves
- Email 3 (Day -1): Social proof or behind-the-scenes — build trust before launch
- Email 4 (Launch day): Go live — direct, clear, with the full offer
- Email 5 (Day +2): Address the main objection or FAQ
- Email 6 (Day +5 or deadline eve): Last chance / urgency close

For each: subject line, preview text, key body message (100 words), CTA.

Act as an e-commerce email specialist. Write two recovery emails:

Brand/product: [description]
Audience: [who typically buys]
Product left in cart / last purchased: [product name and key benefit]
Incentive available: [yes — describe / no]
Brand tone: [friendly / direct / premium / playful]

Email A — Abandoned Cart (sent 1 hour after abandonment):
- Subject line that acknowledges the cart without being creepy
- Body: remind them what they left, address one likely hesitation, CTA to return
- Under 100 words

Email B — Re-Purchase / Win-Back (sent 60 days after last order):
- Subject line that references their purchase without being generic
- Body: "You ran out / it's been a while / here's what's new" angle
- Optional incentive mention
- CTA to reorder
- Under 120 words

For each: subject line + preview text + body + CTA button text.

Act as a Google Ads copywriter. Write a complete RSA asset bank for:

Product/service: [description]
Primary keyword: [target keyword]
Target audience: [who this ad reaches]
Key differentiators: [2–3 things that make this better than competitors]
Landing page URL: [destination]
CTA goal: [trial sign-up / book a call / buy / download]

Generate:
- 15 headlines (under 30 characters each) — cover: keyword-focused, benefit-led, social proof, CTA, unique claim, question, and price/offer angles. No two headlines should say the same thing.
- 4 descriptions (under 90 characters each) — vary the focus: benefit, proof, objection-handling, and urgency/offer
- 2 headline pins I should set at Position 1 (must show) and why
- One negative keyword suggestion based on the keyword intent

Format as a table I can paste into Google Ads Editor.

Act as a Meta Ads creative strategist. Build a creative brief for:

Brand/product: [name and description]
Campaign objective: [awareness / traffic / leads / conversions / retargeting]
Audience: [cold / warm / retargeting — describe them]
Offer: [what we're promoting]
Key emotion to trigger: [curiosity / aspiration / fear of missing out / relief / trust]
Creative format: [static image / carousel / video / collection]

Brief sections:
1. Creative concept (3 sentences — what happens in the ad, what the viewer feels)
2. Hook (first frame / first 3 seconds): what stops the scroll
3. Primary text: 3 variants (short punchy / story-led / social proof)
4. Headline (under 27 characters) and Description: 2 options each
5. CTA button: recommended option and why
6. Visual direction: colours, style, what to show, what NOT to show
7. Success metric: the one number that tells us this creative worked

Act as a paid social media strategist. Build an audience targeting plan for:

Platform: [Meta / LinkedIn / both]
Product/service: [description]
ICP: [role, industry, demographics, interests]
Budget tier: [low / mid / high]
Campaign objective: [lead gen / product sales / app installs / brand awareness]

Build a three-tier targeting plan:
1. Cold audience — interest + behaviour + demographic layers. List 5 specific targeting options to test.
2. Warm audience — website visitors, video viewers, email list. Describe the source and recommended window.
3. Retargeting — product page visitors, cart abandoners, engaged non-converters. Segment by recency and intent.

For each tier: ad creative type that performs best, budget allocation percentage, and the metric that tells you it's working.
Bonus: one Lookalike Audience I should create and from which seed.

Act as a conversion copywriter. Audit and rewrite this landing page copy section by section.

Product/service: [description]
Target audience: [ICP and where they came from — ad / organic / email]
Current conversion rate (if known): [%]
Current copy: [paste your existing landing page sections or describe them]
CTA goal: [sign up / buy / book a call / download]

For each section (hero, subheadline, benefits, social proof, CTA, objections):
1. What the current version does wrong (be specific)
2. A rewritten version using conversion copywriting principles
3. The principle behind the rewrite (e.g. benefit vs feature, specificity, social proof format)

End with: the single change most likely to lift conversion rate, and one CTA button text variant to A/B test.

Act as a CRO and paid media testing specialist. Generate A/B test hypotheses for:

What we're testing: [landing page / email / ad / checkout / sign-up flow]
Current performance: [conversion rate, CTR, open rate — whatever's relevant]
What we've already tested: [list recent tests so we don't repeat]
Hypothesis source: [data showing a problem / user feedback / competitor observation]

Generate 5 A/B test hypotheses in this format:
"We believe that [changing X] for [audience Y] will result in [outcome Z] because [reason based on data or principle]."

For each:
1. The hypothesis
2. What to change (control vs variant — be specific)
3. The metric to measure and the minimum improvement to be meaningful
4. Estimated traffic needed for significance at 95% confidence
5. Risk level (low / medium / high — will a failed test damage anything?)

Act as a video ad scriptwriter for paid media. Write a [15 / 30]-second paid video ad script for:

Platform: [YouTube / Meta / LinkedIn video]
Product/service: [description]
Audience: [cold / warm — describe them]
Key message: [one benefit or offer]
Tone: [aspirational / problem-solution / testimonial-style / direct response]
CTA: [sign up / shop now / learn more / book a call]

Script format:
- 0–3 seconds: Hook — visual and spoken. Must work without the viewer choosing to continue.
- 4–20 seconds: Problem or benefit — make it specific to the viewer's situation
- 21–25 seconds: Proof or trust signal — one stat, customer name, or visible result
- 26–30 seconds: CTA — clear, low-friction, spoken + on-screen text

Write [VISUAL] and [VO/TEXT] for each beat. Keep spoken words under 80 words total. Flag the skip-point clearly.

Act as a marketing analytics specialist. Build a UTM naming convention for:

Business: [description]
Channels in use: [e.g. Google Ads, Meta, email, LinkedIn, organic social, influencer, newsletter]
Analytics platform: [GA4 / Adobe / other]
Team structure: [solo / small team / agency / multiple agencies]

Build a complete convention document with:
1. Naming rules for each UTM parameter: source, medium, campaign, content, term
2. Format standards: lowercase / hyphens vs underscores / date format / abbreviations
3. A lookup table with pre-approved values for source and medium (to prevent drift)
4. Example UTMs for: a Google paid search ad, a Meta prospecting ad, a nurture email, and a LinkedIn organic post
5. A short "UTM hygiene" rule set to share with anyone building links

Bonus: the three most common UTM mistakes and how to prevent them.

Act as an SEO content strategist. Build a complete article outline for:

Target keyword: [primary keyword]
Article type: [how-to guide / listicle / comparison / opinion / ultimate guide]
Target audience: [who will read this — their level and goal]
Word count target: [e.g. 2,000 words]
Competing articles to beat: [list 1–2 URLs if you know them, or say "unknown"]
Internal link targets: [1–2 pages on my site this should link to]

Outline structure:
1. H1 title (with keyword, under 65 characters)
2. Meta description (under 155 characters)
3. Direct-answer intro paragraph (40–60 words, snippet-optimised)
4. H2s and H3s with: section purpose, target word count, type of content (list/table/paragraph)
5. An FAQ section with 4 questions (for FAQ schema)
6. Conclusion structure
7. Internal link placement suggestions with anchor text

Act as a content strategist and senior copywriter. Write an article introduction for:

Article title: [title]
Primary keyword: [keyword]
Target reader: [who they are and why they're searching this]
Key promise of the article: [what they'll know or be able to do after reading]
Word count for intro: [100–150 words]
Tone: [authoritative / conversational / direct / educational]

The introduction must:
1. Open with a specific, concrete sentence that hooks — not "In today's digital landscape…"
2. Acknowledge the reader's problem or goal by the second sentence
3. Signal credibility (a fact, stat, or our experience) without chest-beating
4. Tell the reader exactly what this article covers and why it's worth their time
5. End with a sentence that pulls them into Section 1

Give me two variations: one that leads with a problem, one that leads with a provocative claim.

Act as a B2B content strategist. Structure a case study for:

Client (anonymised if needed): [name or "a mid-size SaaS company"]
Industry: [sector]
Their challenge before working with us: [specific problem]
What we did: [solution and approach]
The results: [specific numbers — revenue, time saved, growth %, etc.]
A quote we have (if any): [paste it]

Produce a full case study structure:
1. Compelling headline (result-led, under 70 characters)
2. The challenge section (2 short paragraphs — make the pain vivid and specific)
3. The approach section (3 key activities, each with a brief explanation)
4. Results section (lead with the biggest number, then support metrics)
5. Client quote placement and framing
6. A "why it worked" paragraph — the insight that made the difference
7. A CTA that mirrors the reader's situation: "If you're facing [problem], here's how to start"

Act as a content and structured data specialist. Write an FAQ section for:

Page topic: [topic]
Primary keyword: [target keyword]
Audience: [who reads this page]
Number of FAQs needed: [5–8]

For each FAQ:
1. The question — phrased as a reader would actually search it (natural language, question format)
2. A concise answer of 40–80 words — starts with the answer, not a restatement of the question
3. A confidence signal in each answer (a stat, a process detail, or a named reference where appropriate)

Then provide the complete FAQ schema markup (JSON-LD) ready to add to the page < head >.

Requirements: Questions should cover different angles — definitional, how-to, comparison, cost, and common misconception. No fluff answers.

Act as a digital analytics consultant. Interpret the following GA4 data and identify the key insights:

Reporting period: [date range]
Data summary: [paste key metrics — sessions, users, bounce/engagement rate, conversion rate, top pages, traffic sources, goal completions]
Business goal: [what we're trying to achieve with this site]
Last period comparison (if available): [paste or describe the change]

Produce:
1. A 3-sentence executive summary of what the data says — plain language, no jargon
2. Three positive signals (what's working and why it matters)
3. Three concern areas (what's underperforming and a hypothesis for why)
4. Five prioritised actions — most impactful first, with the metric each would improve
5. One question the data raises that I should investigate further in GA4

Avoid restating the numbers — interpret what they mean for the business.

Act as a marketing director writing a monthly performance report. Write the narrative commentary for:

Month: [month and year]
Audience: [CMO / board / founder / client]
Key metrics this month: [paste your performance data]
vs last month: [change %]
vs same month last year (if available): [change %]
Key activities this month: [what campaigns ran, what launched, what changed]
Budget spent: [amount and vs plan]

Write a report narrative with:
1. Opening paragraph: the one-sentence verdict on the month
2. What worked — 2–3 highlights with context (why it worked, not just that it did)
3. What didn't — honest assessment with a root-cause hypothesis
4. Key learnings to carry forward
5. Next month priorities (3 bullets)
6. Budget note: on track / over / under — and why

Tone: confident and direct. Write as if presenting to someone who asks hard questions.

Act as a marketing strategy consultant. Build a quarterly OKR framework for:

Business context: [company stage, size, sector]
Marketing team: [size and structure]
Quarter: [Q + year]
Business-level goal: [the company's top priority this quarter]
Marketing's role: [how marketing contributes to that goal]
Current baseline metrics: [where we are now on key metrics]

Produce:
1. Two marketing Objectives — ambitious but achievable one-liners
2. Three Key Results per Objective — specific, measurable, time-bound
3. For each Key Result: the leading indicator (early signal we're on track) and the measurement source
4. One KPI dashboard: 5 metrics to track weekly with current baseline and target
5. A health check question for week 6: "How do we know if we're behind and need to adjust?"

Act as a CRO specialist. Audit the conversion funnel described below and identify the highest-impact friction points.

Page/funnel: [landing page / checkout / sign-up / trial / enquiry form]
Current conversion rate: [%]
Traffic source: [paid / organic / email / direct]
Audience: [describe who arrives at this page]
Current page description or copy: [paste key sections or describe the page layout]
Drop-off data (if known): [where people leave — heatmap observations, exit rates, form abandonment %]

Identify:
1. The three most likely reasons people aren't converting, ranked by probable impact
2. For each: what to test to prove or disprove the hypothesis
3. Five specific changes — copy, design, structure, or UX — with the conversion principle behind each
4. One "quick win" change I can make without developer help
5. The one trust signal most likely missing for this audience

Act as a B2B sales enablement specialist. Write a one-pager for:

Product/service: [description]
Target buyer: [role and company type — the person in the meeting]
Deal stage: [late-stage consideration / post-demo / RFP response]
Top 3 buyer objections at this stage: [list them]
Key differentiators vs the 2 most common alternatives: [describe]
Best proof point or customer result: [one specific result]
CTA: [next step in the sales process]

One-pager sections:
1. Headline: what we do and for whom (one sentence)
2. The problem we solve (2 sentences — in the buyer's language)
3. How we solve it (3 bullets — features framed as outcomes)
4. Why us vs alternatives (concise comparison table or 3 differentiators)
5. Social proof: one customer quote or result with context
6. A clear next step CTA with contact detail

Format for a single A4 / letter page. No bullet walls.

Act as an event marketing specialist. Build a promotion plan for:

Event: [webinar / workshop / virtual summit / live event]
Topic: [title and what attendees will learn]
Speaker(s): [names and credibility signals]
Date and time: [with timezone]
Registration link: [URL]
Audience: [who we're promoting to — existing list / cold / social]
Timeline to event: [days/weeks until it goes live]

Build a promotion sequence:
- Email 1 (save the date, 14 days before): subject line + 100-word body
- Email 2 (main push, 7 days before): full registration email with agenda and speaker bio
- Email 3 (urgency, 2 days before): "Last chance" — social proof and seats available framing
- Email 4 (day of): reminder with joining link
- 3 social posts (LinkedIn and/or Instagram): announcement, countdown, day-of

For each: copy + CTA. Format ready to schedule.

Act as a crisis communications specialist. Draft a public response for:

Brand: [name]
What happened: [describe the issue — factually, without spin]
Where it's being discussed: [social media / press / review platform / internal]
Who is affected: [customers / employees / partners]
What we know and don't know: [current facts]
Brand tone: [how we normally communicate]
Legal constraints (if any): [what we can't say yet]

Draft:
1. A holding statement (50 words max) for immediate use while we gather facts
2. A full public response (150–200 words) that:
   - Acknowledges what happened without deflecting
   - Takes appropriate responsibility
   - States what we're doing about it
   - Gives a timeline for the next update
   - Avoids corporate jargon, passive voice, and "we apologise for any inconvenience"
3. A social media version (under 280 characters) for X/Twitter

Flag any phrase that could be misread or legally problematic.

Act as a marketing strategist conducting a diagnostic. I need an honest assessment of why our marketing isn't working.

Business context: [what we do, who we serve]
Goal we're missing: [the metric we're failing to hit]
What we've tried: [channels, tactics, budget — be specific]
What has worked in the past: [if anything]
Current metrics: [traffic, leads, conversion rate, CAC, anything relevant]
Team and budget: [what resources we have]

Diagnose:
1. Is this a strategy problem, a positioning problem, an execution problem, or a channel problem? Explain your reasoning.
2. The three most likely root causes — ranked by probability
3. What we should stop doing immediately (where we're wasting effort)
4. What we should double down on (where there's untapped leverage)
5. The one experiment to run in the next 30 days to test the most important hypothesis
6. One honest question I should be asking that I'm probably avoiding

Be direct. I don't need encouragement — I need a diagnosis.